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2 min read assortment planning

Building a focused pet-supplies assortment

Start with a clear category mix, then use colors, sizes and price points to give buyers a practical first order.

A selection of pet products arranged together

A strong first order does not need every possible style. It needs a clear point of view: a few reliable categories, a manageable colour range, and products that shoppers understand at a glance.

Begin with daily-use categories

Collars, harnesses, leads and feeding essentials give an assortment a useful baseline. They are easy for customers to compare and help a new buyer understand the rest of the line.

Keep colour choices intentional

Choose a small group of colours that works across categories before adding seasonal options. A coordinated range is easier to display in-store and easier to replenish later.

Use product pages to make a shortlist

Review the available sizes, colours and minimum order quantities on each product page. Add likely options to an inquiry list as you go, then refine quantities before sending it to our team.

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